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When launching a Google Ads campaign, we start with a one-time setup including keyword research and a content plan, which features relevant and high-potential keywords, ad copies, and a budget overview.

After completing the keyword research and content plan, we begin configuring the Google Ads campaigns, ad groups, and advertisements. During this process, we implement all established assets from the content plan into Google Ads and build the account from the ground up.

For new Google Ads accounts, we initially collect as much data as possible by using a broader targeting strategy. This allows us to identify exactly what works and what doesn’t, enabling us to optimize specifically for the best results. Once we have gathered sufficient data, we pivot our focus toward optimizing for conversions.

We analyze and optimize the Google Ads campaigns every month to ensure the best possible performance and to generate as many conversions as possible—such as new customers or bookings. We discuss these results monthly by sharing a clear marketing dashboard and explaining the highlights during a video call.

Curious about how we can boost your business with Google Ads through new customers or bookings? Don’t hesitate to contact us without obligation via fishermanwebdesign.nl/contact-opnemen/ or email stijn@fishermanwebdesign.nl.